Jeep Wranglers are, comparatively, expensive. They also come standard with 4x4, which makes tons of sense except for the fact that a huge part of the small truck market is in the base model 4x2's with minimal upgrades: fleet and entry level buyers. Do you guys think there will be a Scrambler that's priced in that 20k range to compete with all of the base Colorados, Tacomas, and Frontiers? This would also be the version of the truck that I would be looking at, though I would likely get 4x4.
I think a base model makes a lot of sense. But not at the expense of 4X4. No Jeep should EVER be offered with 2WD. How 'bout a base JT with a 2.8L diesel and a manual transmission?
I think as base as we're going to get is manual transmission v6 with steel wheels, similar to how the base Wrangler is... I won't expect it to be in the 20s like the base Colorado. I'm expecting the base JT to be priced and equipped similar to the z71 or TRD-Off Road, but I hope I'm wrong.
I think the base will be like a current base JK, it will have features well beyond the average ‘base’ truck and will start in the low 30K range and go up from there. There won’t be a bare bones, the other truck companies can provide a 2WD truck with small street tires and weak features compared to te average truck, but the JT doesn’t have that option nor should it pursue that race to the bottom market with a vehicle that costs them more than the competiton to make. There will be a true Sport-like base model, but there won’t be a bare bones one like there used to be in the old 2WD 4cylinder Wrangler days, Jeep learned their lesson from that... ie they make more from selling the uogrades to the base and the higher end models and special editions. This isn’t like other vehicles that it will share a category in name only.
