Makes you think if there's gonna be a big enough midsize truck pie to divvy up between Toyota, Chevy, Nissan, Honda, GMC, Ford and Jeep come 2019 when the Ford Ranger and Jeep JT join the competition. There's going to at least 7 midsize trucks in a couple years time.
That's a BIG pie you're talking about. Ford alone sells 60,000-70,000 F-150s a MONTH! Here were last year's midsize truck sales: F-150: over 700k Tacoma: 191k Colorado: 108k Frontier: 86k Ridgeline: 23k So over a million midsize trucks were sold last year alone.
Ugh skipped my coffee this morning. Was thinking of the upcoming Ford Ranger So pie isn't as big as I thought, but still over 400k midsize trucks sold last year.
I am currently in the same boat, still mostly asleep so had to make sure I was reading this correctly
Jeep is projecting 100k JT pickup sales a year. Not too crazy of a projection considering Toyota sold almost 200k Tacomas and over 100k Colorados were sold.
Sorry for late reply. Got busy at work. S= Semester Q= Quarter I was at work when replying so had used industry abbreviation. Will make sure not to use abbreviations next time.
100K for JT is too aggressive considering the product and market timing. FCA is reconsidering this volume projection. I would say, the corrected volume projection will be somewhere around 60k. Just 3-5 weeks before I would know the corrected volume projection.
Can you explain what "considering the product and market timing" means? Hopefully doesn't mean that the JT won't really have the capabilities of its medium sized pickup competition. Does market timing mean that it's coming into a competitive market with new medium sized pickups on the way (i.e. Ford Ranger)?
This is a good thing, though. This much competition means more incentive to improve quality and longevity, offer better capability, and keep prices steady. The fact that Toyota has had the mid-size truck market to itself up until recently is why the Tacoma has remained comfortably overpriced. Same goes for the Wrangler. A fully equipped Tacoma is NOT worth the $40k price tag any more than a fully equipped Wrangler is worth $45-$50k. So, bring on more mid-size trucks and bring on more off-road capable SUVs. Regardless of the capabilities of the JT, Jeep's bottom-of-the-barrel quality is going to be the biggest thing working against it as a newcomer to the segment. Say what you will about Toyota and GM, but their quality and longevity is phenomenally better than FCA.
@vgeh so it's been 3-5 weeks. Any more info ? I assume you are involved somehow and have more than just the corrected volume projection. Is the JT really being delayed until late 2019 production?
